Case study: AB Accountancy Solutions Ltd

Client

Angela Black - AB Accountancy Solutions Ltd

Programme

Cumbria Accelerator: Business Support Programme

Business Advisor

The Hospitality Counsellor

How Cumbria Accelerator helped AB Accountancy Solutions raise awareness of its growing practice

From home-based business to a growing office

Angela Black is the Director of AB Accountancy Solutions Ltd, a licensed and regulated accountancy practice supporting businesses with bookkeeping, tax and financial advice. With over 12 years’ experience, Angela provides a personal, hands-on service to clients, helping them manage everything from VAT and payroll to company accounts and business advice.

As the business continued to grow, Angela made the decision to expand by acquiring office premises and taking on staff, a significant milestone after many years working independently from home.

However, the move also brought new pressures, with additional overheads and the need to attract more clients to support the growing business.

“I was slightly anxious as I had always been very busy working on my own at home. I knew that the additional costs of office overheads and staff meant I would need to generate more income.” 

Angela and her advisors focused on three key goals:

• Inform existing clients about the business expansion and new premises
• Raise awareness of AB Accountancy Solutions among potential new clients
• Develop a manageable marketing approach that could be maintained alongside day-to-day business responsibilities

Raising awareness through local promotion

A press release was organised with local media which helped generate strong engagement online and brought attention to Angela’s new office premises and expanding team.

“I had a successful press release which did really well on my socials and made lots of people aware of my new premises and business expansion.”

Confidence in the next stage of growth

As many small business owners know, finding the time to manage marketing and promotion alongside day-to-day operations can feel overwhelming. Angela received practical guidance and simple ideas to help maintain regular marketing activity, providing the right tools and support to make this manageable. 

This support helped Angela feel more confident about promoting her business while keeping marketing activity consistent and achievable.

“My client list has grown and continues to grow, so I feel reassured that expanding the business was the right thing to do.”

With increased visibility and a growing client base, AB Accountancy Solutions Ltd is well positioned for the next stage of its development.

Thinking about expanding your business?

Whether you’re planning an expansion or looking for practical ways to raise awareness of your business, Cumbria Accelerator provides tailored support to help local businesses grow with confidence.

Contact us today to start your journey.