Case Study: La Muse

Client

Lucy Teasdale - Director, La Muse

Programme

Cumbria Accelerator: Business Support Programme

Business Advisor

Ben Hickman

Supporting La Muse to identify priority clients and markets

Finding clarity and focus

Lucy Teasdale is the Director of La Muse, a creative business specialising in travel, tourism, and hospitality projects. Despite her passion and talent, she struggled to find consistent work and lacked a clear direction for her business.

This uncertainty left her feeling scattered and unsure of how to move forward, often worrying she was failing or not making the right choices for her business.

Laying the foundations for growth

Through one-to-one support with her advisor Ben Hickman, Lucy gained clarity on her priorities and target audience. Ben helped her think more strategically, focus on the clients and projects she truly wanted, and structure her offerings to attract consistent, high-quality work.

By identifying her core market and moving away from trying to please everyone, Lucy could align her business with her personal goals and professional strengths.

Turning focus into tangible results

Since working with Ben, Lucy is now fully booked with clients she loves, all on monthly retainers. She has a clear business vision, a defined target audience, structured offerings, and predictable revenue. This focus has transformed her workflow, allowing her to concentrate on projects that excite her while maintaining control over her business.

Ben’s supportive approach provided the guidance and reassurance Lucy needed to make confident decisions and regain control of her business.

Gaining confidence and control

“The most valuable part was gaining the confidence to choose the clients I work with and focus on projects that excite me. That clarity has completely transformed my business.”

Moving forward with clarity

With her challenges addressed, Lucy now feels confident, in control, and excited about the direction of La Muse. She has a structured, sustainable approach to running her business and the freedom to focus on meaningful projects with clients she truly enjoys working with.

Structured support at every stage

Having the right guidance can help you gain clarity, define your priorities, and create a business that works for you. If you want to focus on the clients and projects that matter most, get in touch to find out how tailored support can help you take confident action.

Take your business further

Whether you’re shaping a new idea or developing an existing one, Cumbria Accelerator helps local businesses turn potential into progress. 

Contact us today via the contact form on our website for expert advice, one-to-one support and practical tools to help your business grow.