Case Study: The Good Solar People

Client

Josh Newell - The Good Solar People

Programme

Cumbria Accelerator: Business Support Programme

Business Advisor

Adrian Luckman, Maria Ramsdale & Ray McCreadie

Actionable steps to drive solar sales

From uncertainty to clarity

Josh Newell is the Director of The Good Solar People, a business with a major opportunity to expand and secure stock funding from the U.S. Before accessing support, Josh felt isolated and unsure of the next steps for his business. Managing complex decisions alone left him unsure of funding options, business planning, and long-term growth strategies.

Turning challenges into structured steps

Josh needed practical guidance to turn his opportunity into a concrete plan. Working with his advisors, he received tailored support to:

• Develop a business plan to secure funding
• Navigate investment options and potential funding routes • Break down complex processes into manageable actions

Josh, who has ADHD and Dyslexia, particularly valued the advisors’ approach. He says he was “treated so well... it has really been amazing,” highlighting the supportive, practical, and approachable guidance he received throughout the process.

Results and progress

Since working with the advisors, Josh now has a complete business plan and a clear pathway to funding, whether through the NPIF or private investment. He has also gained actionable steps for booking shows, selling kit, and driving solar sales.
This structured support has helped him gain clarity and focus, enabling him to move forward with confidence.

Strategic guidance and expert insight

Josh received tailored support that combined practical advice, detailed planning, and financial guidance. He reflected:

“I could go to Adrian for advice on navigating challenges, Ray helped me break down and improve my business plan, and Maria made the numbers and next steps clear. Their guidance has given me the confidence to move forward and focus on the growth of my business.”

This combination of insight and structured support allowed Josh to tackle complex challenges with clarity, plan his next steps effectively, and seize key opportunities for The Good Solar People.

Professional confidence and focus

With these challenges addressed, Josh now feels focused and prepared to take his business forward. He has a clear sense of direction, stronger operational foundations, and the confidence to pursue growth opportunities.

Clarity for key decisions

Tailored guidance and practical advice can transform complex business challenges into actionable strategies. With the right support, business owners gain clarity, confidence, and a clear path to success.

Take your business further

Whether you’re shaping a new idea or developing an existing one, Cumbria Accelerator helps local businesses turn potential into progress. 

Contact us today via the contact form on our website for expert advice, one-to-one support and practical tools to help your business grow.