Case Study: Light in the Dark Hypnotherapy
Client
Christine Courtney - Founder, Light in the Dark Hypnotherapy
Programme
Cumbria Accelerator: Business Support Programme
Business Advisor
The Hospitality Counsellor
Helping Light in the Dark Hypnotherapy take the first steps with clarity
Finding direction and confidence
Christine Courtney is the founder of Light in the Dark Hypnotherapy. When she first sought support, she had a strong passion for helping others but felt unsure about how to promote her business or approach networking effectively.
Without a clear understanding of advertising or business strategy, Christine felt lost and worried that her business might not take off. This uncertainty made it difficult for her to move forward with confidence or present herself authentically.
From uncertainty to steady progress
Through one-to-one support with her advisor, Mary Ballard, Christine began to understand how to approach running her business in a more structured and manageable way. Mary helped her slow down, break things into smaller steps, and create a clear starting point rather than feeling overwhelmed by everything at once.
This approach gave Christine the clarity she needed to begin promoting her business confidently, while also learning how to show up as her authentic self.
Building skills and self-belief
Since working with Mary, Christine feels far more confident talking about and advertising her business. She has developed new skills around organisation, time management, and communication, which have helped her feel more in control of her business journey.
Mary’s calm, easy-going, and knowledgeable style created a supportive environment where Christine felt listened to without judgement. This encouragement played a key role in helping her take positive, confident steps forward.
Gaining confidence and motivation
“The most valuable part was the help I received to get my business off the ground. Mary taught me how to be more organised and manage my time better. The real highlight was working with someone who listened without judgement and went above and beyond to make me feel comfortable while growing my business.”
Moving forward with confidence
With her initial challenges addressed, Christine now feels confident, motivated, and excited about the future of Light in the Dark Hypnotherapy. She has a clearer understanding of how to promote her business, manage her time effectively, and continue building her practice with confidence.
Take your business further
Whether you’re shaping a new idea or developing an existing one, Cumbria Accelerator helps local businesses turn potential into progress.
Contact us today via the contact form on our website for expert advice, one-to-one support and practical tools to help your business grow.